Marketing for a Law Firm

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With an increasing amount of people who search for legal services online, it’s no wonder that a bankruptcy law firm’s positioning in the search engines is important. Today, many consumers use search engines like Google, Yahoo, and Bing to find local attorneys who can handle their bankruptcy needs.

Therefore, as a bankruptcy lawyer, you recognize how essential it’s to manage a targeted and an effective marketing campaign which reaches your possible clients in your location. They may search legal services using different search terms, like “bankruptcy in Tennessee,” “Los Angeles bankruptcy attorney” or “Dallas bankruptcy lawyer.”

Search engine optimization (SEO) refers to a process of increasing the natural placement of a website in the search engines. The site’s relevance to the term being searched decides natural placement. It mainly depends on ever-changing, complex algorithms. Natural placement varies from pay-per-click advertising to paid advertisements in the search engines.

Usually, bankruptcy law firm is a more volume-based business, meaning that you will have to produce more leads and manage more cases than a malpractice attorney who’s seeking one or two big cases every month.

For your bankruptcy site to produce more and better leads online, it needs to rank effectively for a good number of the targeted keywords which are relevant to both your legal practice and location.

But despite the popular opinion, ranking well for a few keywords such “bankruptcy lawyer in California” and “New York City bankruptcy attorney” isn’t the only key to success when it pertains to bankruptcy lawyer search engine optimization.

The general rule of thumb when it comes to marketing any law firm is to avoid putting all of your eggs in a single basket, and if you spend all of your effort and time trying to rank for only five to ten keywords, then you are missing the greater picture.

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